Let me guess.
You're getting ready to launch a brand new blog from scratch, but you're totally stuck and confused trying to figure out how to find your blogging niche.
I get it.
Maybe you've chosen a niche, but you keep hearing how imperative it is to get as specific as possible - so you've had to go back to the drawing board.
If you ignore the significance of picking that perfect niche that fits you like a glove, it's going to impact your entire blog.
You want your readers to land on your blog and know that it's meant for them right away. You want to win them over there and then.
Plus, they should know what your website is about within mere seconds. Don't make it a guessing game - or they likely won't be back.
Especially if you plan to turn your blog into a money-making business. You can forget about turning your blog into the money-making machine you have pictured in your head, without a clear and concise niche.
And, ultimately, this one step will set you up to grow a thriving and profitable blog.
Keep reading to find out how to find your blogging niche, and why it's so critical to your success as a blogger!
What's a Niche and Why Do I Need One?
Your niche is basically the foundation of your entire blog.
No pressure, right?
The good news is you can always customize small details as you learn and grow as a blogger. Or you can completely re-brand and change up your niche all-together down the road.
So what exactly is your niche?
Your blogging niche is the topic you'll cover - over, and over. That always must have your audience in mind.
Choosing your blogging niche and your target audience go hand in hand.
If you're looking to start a vegan recipe blog for example - you would tailor your content for vegans. However, when it comes to your target audience you'd want to define it a lot more than just ''vegans''.
You could make your target audience: "vegan stay at home moms aged 25-40". Or " vegan college students on a strict budget".
See what a difference that makes?
Doing this will allow you to draw in a particular type of person.
The type of person who'll wait eagerly to devour your content every time you publish.
The type of person who will turn into a raving fan who will always buy your paid products. If you decide to take the route of blog monetization.
You don't want to appeal to everyone. And the same goes for your niche.
It also goes the other way too.
You don't want your niche to be so specific that you unintentionally restrict yourself to only writing about a fraction of the topics you had in mind.
An example of this is if you had a lifestyle blog that you named "makeup goddess". People would get the impression that that blog would be the place to go for all things makeup only. And it wouldn't make sense to write about wellness, clean eating, and fitness - like you intended.
So, there's a delicate dance of balance you'll need to find. Which you will in time.
And once you do, you'll be swimming in loyal fans who love your content and come back again and again.
Popular (and Profitable) Niche Ideas
Almost any niche can turn a profit. It's all in your strategy and the ways you choose to monetize your blog.
However, there are some well-known niches that have a reputation for being connected to high earners in the industry.
If your niche idea isn't on this list, don't worry. As I said, there are countless niches to choose from - so don't let yourself be restricted.
But this will give you an idea of niches that are already killing it in the blogging world.
Profitable Niche Ideas:
Michelle, of Making Sense of Cents, has a blog in the finance niche. She's famous for her incredible income reports:
Michelle makes over $100,000 every single month - and has so for some time. And keep in mind she's only been at this for a couple years!
Another blogger, Elna Cain, is a mom blogger who writes about moms making money online on her Twins Mommy blog:
She also runs several other niche blogs - which is something you can do to increase your income streams and overall earnings from blogging.
Both of these are great examples of how leveraging a niche (even if it's not ultra-specific) can be rewarding in the long run.
The Biggest Reason Niches Fail
If your niche and blog content isn't targeted to resonate and help your target audience in some way, shape, or form - it may flop.
Your blog may be your blog, but at the end of the day - it's for your audience.
And this is something I see so often in new (and experienced) bloggers. They're perplexed why they're not earning 6 or 7-figures yet.
Another biggie when it comes to blogs failing is picking a niche just for the money when you don't have the slightest clue about the niche.
Your audience will sniff you out so quickly if you're not "in" it. You must have a passion, or at least a big interest that grows into a passion, for your blog to be successful.
All you have is your integrity, and my guess is you want to boost your credibility and authority in your niche. But if you're not being genuine, you won't make it to that point.
So how exactly can you find your blogging niche, once and for all? Let's dive into that!
How to Find Your Blogging Niche: The Secret Sauce
If you're at a standstill when it comes to deciding how to find your blogging niche - there are easy-peasy questions you can ask yourself to find your blogging niche in no time.
Questions to Ask Yourself to Figure Out How to Find Your Blogging Niche:
Alternatively, there are a few other tricks you can implement to find that perfect match.
First, get out your favorite notebook and write down your absolute favorite topics, and things that you're good at. Things you adore talking about and could see yourself writing in-depth about for years to come.
Next, take each one and see if you can break that main topic into a few subcategories.
Now conduct your research. Out of the topics you've decided on, find out which topics are trending, or are popular with other bloggers in that niche.
You can do free market research in Facebook groups or on social media. Another tip is to look up your favorite blogger's websites and see which posts are getting the most traction.
It's perfectly okay to get inspiration from other bloggers!
You can go to Google and play around with different keywords and see what people have been searching for in that niche.
This is a genius strategy you can use when coming up with blog post ideas, too; to get more organic traffic.
There are also some excellent tools out there to lend you a hand. BuzzSumo is fantastic for finding out what's popular.
Here's a quick look at BuzzSumo's search function when you first hop on their website:
And here, I've tested it out by typing in "essential oils".
As you can see, it shows you what's doing well on different social platforms and what's trending in general:
Between these various tactics we've laid out to figure out how to find your blogging niche, you should be well on your way to finding a niche that you're happy with!
After you've found that niche, take a look at this quick checklist below to ensure it covers all the bases of a perfect niche.
Here's a Quick Checklist to Follow When You Think You've Found Your Niche:
Finding a niche that you're truly passionate about (that's also highly profitable), is absolutely paramount if you want to turn your blog into a business.
If you're not genuinely in love with the niche you choose, it'll impact the quality of your content. And eventually you'll grow bored and your blog may slowly die.
Figuring out how to find your blogging niche can be a daunting task! But as you've seen in this post - it doesn't need to be if you follow certain strategies.
It's far easier than you'd think, and sometimes your great (and profitable) idea will simply come to you.
For me, blogging about essential oils just fell in my lap after I gave birth my son. I didn't want him surrounded by dangerous toxins. And that got the ball rolling - and I fell in love with sharing my passion for essential oils and wellness.
If you're still deciding on a niche for your up-and-coming blog, let me know down in the comments what type of niche you're leaning towards.